Handbook of the Economics of Marketing: Volume 1 2019 PDF

Handbook of the Economics of Marketing: Volume 1 2019 PDF

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Handbook of the Economics of Marketing: Volume 1

Handbook of the Economics of Marketing, Volume 1

Edited by

  • Jean-Pierre Dubé – Sigmund E. Edelstone Professor of Marketing, University of Chicago Booth School of Business and N.B.E.R., Chicago, IL, United States
  • Peter E. Rossi – Anderson School of Management, University of California, Los Angeles, Los Angeles, CA, United States

Volume 1, Pages 1-596 (2019)

VOLUME

01

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